PPB Alight - Feedback Session

The session this morning with Toby raised a lot of questions about my work so far, in a good way! He made some constructive criticisms, making me reflect and look at my work in a way I hadn't before, as well as reinforce things I did know! But have leapt off on another tangent getting too engrossed in one element!

Reflection:

• We realised that the name Alight appeared more as a caption to the graphic rather than a focal point of the branding, which I totally agreed with, more attention was put on the logo of the brand rather than incorporating the name as well. I need to find a solution to bring these 2 elements together, treating them as one, rather than separately.

• Alight, never being heard of before, needs to be instantly recognisable to the public when they are seeing it quickly on the side of a bus, or a leaflet, or even on a small scale. It needed to stick in their minds so that when people see the image, they know it's Alight.

• The silhouette and Alight in the poster layout were battling for dominance and priority on the page, so I needed to find the balance and make a decision to which was more important: 

Looking at some other branding, I got a stronger feel for priortiy and dominance within branding like I discussed with Toby, noting the order in which you notice things:

Order in which noticed: 

Brand name - eros, 

What it is - coffee 

Red

and lastly you discover the figure on top of the r... 

Some options we discussed for me to explore and experiment with:

• What if I took out the colours and explosion, the 'background noise' in a way, and focused on the silhouette and name Alight, working to make them compliment each other, and work in a dynamic, powerful way....

• What if I applied the same energy and creativity, like in the image, to the text Alight, portraying celebration through the name as well as just the image...

• The silhouette figure and Alight kind of make a triangle, perhaps use this shape to bring these 2 elements together: