Friday, 6 January 2012

PPB Alight - Simplifying the brand...

I used the triangle to aid the layout and composition of simply the image and the text, then applying a typeface with a bit more depth, without the whole image, I feel the font has more room to be bolder, and busier than before, therefore, I have played around with some fonts to try and show the celebratory, fun, artistic nature of the event:  

 


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