Trying a new simplified version, I looked at making the font look arty and creative to represent what I think Alight is all about.
From these pieces I then looked further into the positioning of the man, and his sizing:
Firstly I used the original abstract, sharp, silhouette of the man, taken from the previous designs, however, I felt he didn't work very well with the font chosen. So in the same sort of style, I recreated the man drawing him myself in a sketchy manner and applied it to the text:
I varied the font between regular and bold, to see how they worked with the silhouette man being empty himself. I think when the font is bold it is more dynamic within the logo, but when it's regular there's more of a battle for dominance.
Therefore, I decided to fill the man in black and see what the weightings would be then:
Again with only the filled in man and hollow text, the man is more prominent, whereas it is a battle again when they are both filled in.
Thinking about bringing some colour into the logo I played about with the logos again, altering the colour of the man:
I used these colours as red is always a very strong colour within branding, plus, they're typically british, which the festival is!
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