PPB Alight - Presentation Boards

PPB Alight - Applying the logo to...

Throughout the event there might be the opportunity to sell refreshments and perhaps other souvenirs, therefore, I sketched a few ideas of items the logo could be put on, then recreating some in photoshop. Items such as cups and bags would be walking adverts for the event thats going on:

PPB Alight - Final Outcome?

PPB Alight - Simplifyingggg...

Trying a new simplified version, I looked at making the font look arty and creative to represent what I think Alight is all about.

From these pieces I then looked further into the positioning of the man, and his sizing: 

Firstly I used the original abstract, sharp, silhouette of the man, taken from the previous designs, however, I felt he didn't work very well with the font chosen. So in the same sort of style, I recreated the man drawing him myself in a sketchy manner and applied it to the text:

I varied the font between regular and bold, to see how they worked with the silhouette man being empty himself. I think when the font is bold it is more dynamic within the logo, but when it's regular there's more of a battle for dominance. 

Therefore, I decided to fill the man in black and see what the weightings would be then: 

Again with only the filled in man and hollow text, the man is more prominent, whereas it is a battle again when they are both filled in. 

Thinking about bringing some colour into the logo I played about with the logos again, altering the colour of the man: 

I used these colours as red is always a very strong colour within branding, plus, they're typically british, which the festival is!

PPB Alight - Simplifying the brand...

I tried altering the dominance in the logo, making the word Alight the first thing you see: 

PPB Alight - Simplifying the brand...

I used the triangle to aid the layout and composition of simply the image and the text, then applying a typeface with a bit more depth, without the whole image, I feel the font has more room to be bolder, and busier than before, therefore, I have played around with some fonts to try and show the celebratory, fun, artistic nature of the event:  

 

PPB Alight - Feedback Session

The session this morning with Toby raised a lot of questions about my work so far, in a good way! He made some constructive criticisms, making me reflect and look at my work in a way I hadn't before, as well as reinforce things I did know! But have leapt off on another tangent getting too engrossed in one element!

Reflection:

• We realised that the name Alight appeared more as a caption to the graphic rather than a focal point of the branding, which I totally agreed with, more attention was put on the logo of the brand rather than incorporating the name as well. I need to find a solution to bring these 2 elements together, treating them as one, rather than separately.

• Alight, never being heard of before, needs to be instantly recognisable to the public when they are seeing it quickly on the side of a bus, or a leaflet, or even on a small scale. It needed to stick in their minds so that when people see the image, they know it's Alight.

• The silhouette and Alight in the poster layout were battling for dominance and priority on the page, so I needed to find the balance and make a decision to which was more important: 

Looking at some other branding, I got a stronger feel for priortiy and dominance within branding like I discussed with Toby, noting the order in which you notice things:

Order in which noticed: 

Brand name - eros, 

What it is - coffee 

Red

and lastly you discover the figure on top of the r... 

Some options we discussed for me to explore and experiment with:

• What if I took out the colours and explosion, the 'background noise' in a way, and focused on the silhouette and name Alight, working to make them compliment each other, and work in a dynamic, powerful way....

• What if I applied the same energy and creativity, like in the image, to the text Alight, portraying celebration through the name as well as just the image...

• The silhouette figure and Alight kind of make a triangle, perhaps use this shape to bring these 2 elements together: