I applied the branding to a poster format to see how things were looking and working with both the imagery, the font and colours
Using the symmetrical layout, I tried altering the text from Alight Music Nation, to Daylight / Twilight / Into the Night, applying colours from the imagery most appropriate for the time of day each event takes place:
I think this works quite well, but to make the 3 events more separated I would apply a different image to each one as well as the change in text and colouring...
Now they definitely look like 3 different events, yet using the same layout and colours, with slight adjustments keeps a coherency between them all, still linking them to the Alight Music Nation identity.
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