PPB Alight - Presentation Boards

PPB Alight - Applying the logo to...

Throughout the event there might be the opportunity to sell refreshments and perhaps other souvenirs, therefore, I sketched a few ideas of items the logo could be put on, then recreating some in photoshop. Items such as cups and bags would be walking adverts for the event thats going on:

PPB Alight - Final Outcome?

PPB Alight - Simplifyingggg...

Trying a new simplified version, I looked at making the font look arty and creative to represent what I think Alight is all about.

From these pieces I then looked further into the positioning of the man, and his sizing: 

Firstly I used the original abstract, sharp, silhouette of the man, taken from the previous designs, however, I felt he didn't work very well with the font chosen. So in the same sort of style, I recreated the man drawing him myself in a sketchy manner and applied it to the text:

I varied the font between regular and bold, to see how they worked with the silhouette man being empty himself. I think when the font is bold it is more dynamic within the logo, but when it's regular there's more of a battle for dominance. 

Therefore, I decided to fill the man in black and see what the weightings would be then: 

Again with only the filled in man and hollow text, the man is more prominent, whereas it is a battle again when they are both filled in. 

Thinking about bringing some colour into the logo I played about with the logos again, altering the colour of the man: 

I used these colours as red is always a very strong colour within branding, plus, they're typically british, which the festival is!

PPB Alight - Simplifying the brand...

I tried altering the dominance in the logo, making the word Alight the first thing you see: 

PPB Alight - Simplifying the brand...

I used the triangle to aid the layout and composition of simply the image and the text, then applying a typeface with a bit more depth, without the whole image, I feel the font has more room to be bolder, and busier than before, therefore, I have played around with some fonts to try and show the celebratory, fun, artistic nature of the event:  

 

PPB Alight - Feedback Session

The session this morning with Toby raised a lot of questions about my work so far, in a good way! He made some constructive criticisms, making me reflect and look at my work in a way I hadn't before, as well as reinforce things I did know! But have leapt off on another tangent getting too engrossed in one element!

Reflection:

• We realised that the name Alight appeared more as a caption to the graphic rather than a focal point of the branding, which I totally agreed with, more attention was put on the logo of the brand rather than incorporating the name as well. I need to find a solution to bring these 2 elements together, treating them as one, rather than separately.

• Alight, never being heard of before, needs to be instantly recognisable to the public when they are seeing it quickly on the side of a bus, or a leaflet, or even on a small scale. It needed to stick in their minds so that when people see the image, they know it's Alight.

• The silhouette and Alight in the poster layout were battling for dominance and priority on the page, so I needed to find the balance and make a decision to which was more important: 

Looking at some other branding, I got a stronger feel for priortiy and dominance within branding like I discussed with Toby, noting the order in which you notice things:

Order in which noticed: 

Brand name - eros, 

What it is - coffee 

Red

and lastly you discover the figure on top of the r... 

Some options we discussed for me to explore and experiment with:

• What if I took out the colours and explosion, the 'background noise' in a way, and focused on the silhouette and name Alight, working to make them compliment each other, and work in a dynamic, powerful way....

• What if I applied the same energy and creativity, like in the image, to the text Alight, portraying celebration through the name as well as just the image...

• The silhouette figure and Alight kind of make a triangle, perhaps use this shape to bring these 2 elements together: 

PPB Alight - Poster Ideas

I applied the branding to a poster format to see how things were looking and working with both the imagery, the font and colours

 

Using the symmetrical layout, I tried altering the text from Alight Music Nation, to Daylight / Twilight / Into the Night, applying colours from the imagery most appropriate for the time of day each event takes place: 

I think this works quite well, but to make the 3 events more separated I would apply a different image to each one as well as the change in text and colouring... 

Now they definitely look like 3 different events, yet using the same layout and colours, with slight adjustments keeps a coherency between them all, still linking them to the Alight Music Nation identity.

PPB Alight - Applying a font...

I decided to go with the Euphemia font, as it was clean and simple and I felt it worked well with the imagery I would be using. If the font was too busy then the whole piece looked messy and all over the place, therefore a simplistic typeface complimented the abstract logo. To get a better feel for the typeface and imagery together, I put together some possible brochure/programme covers:

In these designs I quite liked the offset imagery and text on the square format, rather than the standard sizing of rectangular a4 etc... However, I think this layout is dependant on that square format in order for the elements to work at these angles and settings, if that makes any sense! 

PPB Alight - Abstract Silhouette

I decided to go back to the abstract image I created previously, because I feel the general mood of the piece with the abstract nature and the colours, portray a stronger sense of  the arts, with the alteration of the silhouette aiding the events taking place giving the performance and musical links. 

Offsetting the main image I applied some text, playing around with different fonts to see what kind of thing I wanted to go for, and what worked:

Out of this selected range I decided that a simple, san serif font worked better in contrast with the abstract, edgy image. I thought that the serif fonts and other more ornate typefaces were too busy working with the image, I felt like the image needed a calmer more straight, sharp font to accompany it....

PPB Alight - Change in direction!

After exploring and attempting to create light trails, I encountered a lot of problems making them look realistic via photoshop, therefore, whilst passion for this idea was dying rapidly, I decided to go back to a previous idea and continue with this. Originally it was a choice between the two ideas anyway, therefore, I feel satisfied that I explored this idea before ruling it out...

PPB Alight - Creating Light Trails in Photoshop

To further explore this idea I tried digitally creating the light trails:

At first I used the main venues for each event, and colours to aid the representation of the event itself...

Daylight

Twilight

Into the night

I tried applying a different technique to a different type of image:

After exploring self created and digitally created versions, I wasn't sure that the light trails were going in the right direction... 

PPB Alight - My Attempts