Previous Work for GF Smith..

I looked at previous work to get an idea of what kind of image and branding GF Smith currently have. I used this website (http://www.gfsmith.com/gallery/phoenixmotion) as they would have featured their favourite and most successful work: 

They all seemed to use quite bold images and text with a limit of a couple of colours. Seeing previous work has shown me how their posters and book covers etc are always quite simplistic, using a clear and easy to read sans serif font, because their brand speaks for itself, therefore there is no need to over complicate it.