PPB Alight - Branding Influences

I came across the company Roandco, a New York based design company, via twitter, and found their work to be extremely influencing! More than just the design of the work itself, what the company stands for is perhaps the most important and inspiring thing that I came across:

METHODOLOGY: 5 THINGS WE FOLLOW

1. Clients are involved, clients are listened to, clients are inspiration.

2. Challenging and moving beyond what’s already been done is just the beginning.

3. Different for different’s sake: Wrong. Uncommon ideas that are intuitive and exciting: Right.

4. Old meets new. Masculine meets feminine. Capturing the balance is what brings our branding to life.

5. The consumer is as important as the client. We consider how the message is delivered on paper, over the web, and into your iPhone from here to Tanzania.

Roandco covers such a wide range of design, from web, to branding, everything! So for this project I looked specifically at branding work and loving not only the range of clients, but the outcomes. 

I feel Roandco's work has reinforced the fact that at the end of the day, it is all about what the client wants, the company's work differs in so many areas, yet, the simple and clean approach ties them to the company with the style in which it is executed.