PPB Alight - General Graphics Session

In our graphics session with Shaun Friend we decided to pin down exactly what alight was, everybody seemed to be finding it difficult to come to terms with as the project is just sooo broad. Therefore, as a whole group, we looked into the brand values, the needs, and the audience.

This was really helpful to do as a group as I feel everyone came away with more understanding of what was expected and what alight even was. I know personally it cleared up quite a lot of questions.

So, to confirm all these ideas we'd been through in the session in my own mind, I sort of re did the mind maps we'd done in the session on my own, seeing if I could come up with anything else or expand further....

We were also asked for a statement of our approach to this project, therefore, this meant deciding what alight was all about. I mind mapped a few statements I felt summed up Alight: